Extended realities aren’t a fad

For those who believe augmented and virtual reality are just a fad, you're right that the tech isn't new. 

The first recorded AR and VR displays were decades ago – and more recently, people like to bring up how Google Glass failed in 2014. But rightfully so. The timing was weak sauce. We were not immersed in the digital world. Average screen time was like three hours per day.

Today, the average screen time is around eight hours, and we're increasingly invested in digital identities.