Exactly how Kamala Harris took over social media

And what this phenomenon could mean for the November election

[Montage starts]

Kamala Harris [set to TikTok edit]: You think you just fell out of a coconut tree? 

Stephen Colbert: Kamala is brat, and that is good.

Ben Shapiro: When we think brat, we think like spoiled brat. Like some of our children. No one thinks brat is something good. 

Jamie Gangel [reading quote]: “Brat. You're just that girl who is a little messy and likes to party and maybe says some dumb things sometimes.”

Sean Hannity: It shows one reason that voters seem to detest Kamala Harris. You decide. [plays clip of Kamala laughing]

Megyn Kelly: It's all over social media that these young lefties are trying to rebrand Kamala Harris's cringey moments as somehow cool.

Ben Shapiro [reading quote]: “Very honest, very blunt. A little bit volatile. Like, does dumb things. But it's brat. You’re brat. That's brat.”

Jamie Gangel: Chartreuse is the color. Kamala Harris has adopted that for whatever social media page that is.

Jessica Tarlov: If we're going to lose, we want to go down swinging. Swinging from that coconut tree or whatever.

Stephen Colbert: [performs Charli XCX “Apple” TikTok dance]

Jessica Tarlov: We are unburdened. We are here living in the context. The passage of time. Inject all of it into my veins at this moment. I am on the bus, and I plan to be there for the next three and a half months.

Ben Shapiro: Kamala Harris is so terminally online, so disconnected from the general public, that she believes that Charli XCX—again, most people above the age of 35 have never heard of Charli XCX—she thinks that embracing the branding of Charli XCX is somehow good for her. That's how disconnected and terrible her campaign is. 

Robert Costa: What is the power and the impact of having this online culture, especially the brat idea from Charli XCX, come into a presidential campaign?

[Montage ends]

Jules: That's the question we’ll be answering today. Let's get into it.

[Intro animation plays]

Intro and CNN appearance

I'm dressed like this because I just went on live TV in person for the first time. I went on CNN, The Source with Kaitlan Collins, to talk about all things Kamala and social media, which is just right up my alley. This is the convergence of so many of my different interests. So I’m super happy to cover this. 

I will find the clip and post it on Twitter or Instagram or something, so be on the lookout for that. I haven't watched it back, don't know how I did.

In today's video, I'm going to go straight through. I am inspired by the live TV model tonight. Might become a live streamer. (Absolutely not. I can't handle that.) 

I'm just going to talk straight through about Kamala's social media rise. Try to hit everything. That's why I usually script stuff, because I want this to be the most perfect video about this topic. I want to hit every detail. I'm going to try so hard to not hate myself after the fact, but I'm trying to get rid of perfectionism. Alright, let’s fucking talk about this.

Kamala’s social media rise

Let's talk about exactly how Kamala's social media rise happened—starting there, because I have not seen anyone cover this accurately. Everyone's just talking about “Brat Summer.” And I'm just like… this isn't it.